Digital Marketing Workshop 10th October 2023
Once again SHAPA is holding a digital marketing workshop in conjuntion with Hallam on the 10th October for the 15th Sucessive year. subjects this time include, Key trends in digital marketing, AI for digital marketing, Analytics , Account based marketing , The future of search and e-prvacy as well as the normal question and answer sessions. for more information follow the title link above.
We are delighted to welcome back Ben Wood and his team from Hallam to run our successful Digital Marketing Workshop which this year will be held for the 15th consecutive year at the Hilton Hotel East Midlands just off the M1 at Junction 24 on Tuesday the 10th October
The subject areas will include the following key topics and the opportunity to explore your own areas of concern.
Key trends in digital marketing
AI and automation
Privacy-first marketing
Attribution and measurement
AI for digital marketing
Tools, opportunities, and limitations
What human skills are required now and in the future
What are the practical applications of AI?
Analytics and latest developments with GA4
how can we use it and interact with it?
High-level overview of web analytics and the latest on GA4
e-Privacy
what’s the latest on regulation
Assessing your current marketing challenges
Account based Marketing
What is it and how can we use it?
B2B focus.
How sales and marketing can work together via ABM
How can you better understand target lists?
Overcoming future challenges
Future of search
SGE (Google updates) and perspectives
What’s the latest with Google?
organic search strategy – what is it?
The course as always is designed for anyone involved in driving your business forward allowing you to take away valuable information and tips to use in your business.
To reserve your place on the above course just complete the attached booking form and email it to info@shapa.co.uk
For more information please download the event details and booking form or email info@shapa.co.uk