The subject areas will include the following key topics and the opportunity to explore your own areas of concern.<\/p>\n\n\n\n
Key trends in digital marketing<\/h2>\n\n\n\n
AI and automation
Privacy-first marketing
Attribution and measurement<\/p>\n\n\n\n
AI for digital marketing<\/strong><\/p>\n\n\n\n Tools, opportunities, and limitations Analytics and latest developments with GA4<\/strong><\/p>\n\n\n\n how can we use it and interact with it? e-Privacy<\/strong><\/p>\n\n\n\n what\u2019s the latest on regulation<\/p>\n\n\n\n Assessing your current marketing challenges<\/strong><\/p>\n\n\n\n Account based Marketing<\/strong><\/p>\n\n\n\n What is it and how can we use it? Overcoming future challenges<\/strong><\/p>\n\n\n\n Future of search<\/strong><\/p>\n\n\n\n SGE (Google updates) and perspectives The course as always is designed for anyone involved in driving your business forward allowing you to take away valuable information and tips to use in your business.<\/p>\n\n\n\n To reserve your place on the above course just complete the attached booking form and email it to info@shapa.co.uk<\/a><\/p>\n\n\n\n For more information please download the event details<\/a> and booking form<\/a> or email info@shapa.co.uk<\/p>\n","protected":false},"excerpt":{"rendered":" Once again SHAPA is holding a digital marketing workshop in conjuntion with Hallam on the 10th October for the 15th…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1364","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":1,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1368,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/posts\/1364\/revisions\/1368"}],"wp:attachment":[{"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
What human skills are required now and in the future
What are the practical applications of AI?<\/p>\n\n\n\n
High-level overview of web analytics and the latest on GA4<\/p>\n\n\n\n
B2B focus.
How sales and marketing can work together via ABM
How can you better understand target lists?<\/p>\n\n\n\n
What’s the latest with Google?
organic search strategy – what is it?<\/p>\n\n\n\n![\"\"](\"https:\/\/wpdev.perceptionsystem.in\/shapa\/wp-content\/uploads\/2025\/12\/Digital-Marketing-2023-723x1024.jpeg\")
<\/figure>\n\n\n\n