{"id":1617,"date":"2025-12-24T05:36:49","date_gmt":"2025-12-24T05:36:49","guid":{"rendered":"https:\/\/wpdev.perceptionsystem.in\/shapa\/?p=1617"},"modified":"2025-12-24T05:36:50","modified_gmt":"2025-12-24T05:36:50","slug":"louise-richardson-marketing-manager","status":"publish","type":"post","link":"https:\/\/wpdev.perceptionsystem.in\/shapa\/louise-richardson-marketing-manager\/","title":{"rendered":"Louise Richardson \/ Marketing Manager"},"content":{"rendered":"\n

Dustcheck<\/strong>\u00a0– Based in Stoke-on-Trent, Dustcheck is a manufacturer of Dust Control and Air Filtration equipment and is part of the Absolent Group. I manage all aspects of Marketing and Communications for Dustcheck as well as working with the Group Marketing Manager on initiatives across all group companies. My typical responsibilities include: Planning and reporting, and managing all marketing assets such as PR, social media, the website, literature, film and advertising to name but a few.<\/p>\n\n\n\n

How many years have you worked in the engineering industry?<\/h2>\n\n\n\n

In this role, just over three years. I\u2019ve previously worked for marketing agencies and had clients from a mix of industries \u2013 including engineering.<\/p>\n\n\n\n

What do you love about the engineering industry?<\/h2>\n\n\n\n

I like any business that makes \u2018stuff\u2019. Manufacturing and engineering businesses are full of clever people and I like to be around them. Learning how things work is just interesting \u2013 learning how to translate the technical messages to promote to a wider audience is even more interesting! Always a challenge. Dustcheck is all about dust control and air filtration. Sounds utterly boring at first but when you look at the bigger picture of \u2018clean air\u2019 and how dust can affect people, equipment and the environment, it opens up a whole new understanding.<\/p>\n\n\n\n

Advice for a young woman looking at getting into any aspect of the engineering industry<\/h2>\n\n\n\n

I\u2019m not an engineer \u2013 far from it \u2013 but any engineering business needs a good mix of \u2018people\u2019 to make it work. Marketing is a quite a female-centric career \u2013 whereas engineering is probably more male-centric. I often find B2B companies that make equipment are male dominated in production and female dominated in the offices and support roles. Is this gender split a bad thing? I\u2019ve never got hung up on gender stereotypes. I\u2019m confident enough not to see it as an issue and it\u2019s rare I come up against any issues related to my sex. Does it happen though? Probably! People should just follow a career doing something they love. I work alongside both female and male engineers and I would say the ladies have to shout louder to be heard. Are things changing? Definitely! The next generation of kids will see a much more balanced workforce in all kinds of roles.<\/p>\n\n\n\n

Why you think women are important to all aspects of this industry?<\/h2>\n\n\n\n

Of course women are important! However, I firmly believe it\u2019s all on merit and not anything to do with sex. The media talks a lot about employers having to look at a more \u2018diverse\u2019 workforce. I\u2019m not sure that this is the right way around! Employers should employ the best person for the job. Regardless of sex. It\u2019s up to education to parents to treat the sexes more fairly and sure our youngsters have the right skills they need to get onto the workplace on an even footing. With a young daughter myself I would say that this is happening and this is why we\u2019ll see a shift over time with more equality in pay and position. I\u2019m also noticing a shift in work\/life balance which is a positive for everyone. The engineering industry can be \u2018old fashioned\u2019. However, more businesses are embracing flexible working, part time workers, remote working, etc. This is a huge benefit to women like me who juggle a career and being mum. As the industry aligns itself more with modern ways of working it will open up and expand its appeal to more women<\/p>\n\n\n\n

Best Regards – Louise Richardson \/ Marketing Manager<\/p>\n","protected":false},"excerpt":{"rendered":"

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